Why Hiring an Interior Designer Matters: Diane Durocher on Creating Homes That Work Beautifully Designing or renovating a home involves far more than selecting paint colors, furniture, and finishes. Every decision, from layout and functionality to budgeting and contractor coordination, plays a role in how successfully a project comes together. For more than 30 years, […]
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Making Home Their Own
DESIGN by SOUTH MAIN DESIGNPHOTOGRAPHY by MEGHAN BALCOMTEXT by NAYDA RONDON The 1987 colonial in Bealle Mead had pleasing architecture and generous square footage. Yet after nearly a decade, its main floor still read “waiting room,” recalls Jenna Reading. When she and Amanda Downs, co-founders of Allentown-based South Main Design (SMD), arrived in early 2024 […]
Set Up A ‘Jersey Friendly’ Garden
A well-kept New Jersey yard often begins with familiar intentions: a few foundation shrubs installed years ago, a stretch of turf kept green for summer gatherings, perhaps a seasonal burst of color that comes and goes with the planting calendar. Over time, though, many homeowners find themselves spending more effort—and more resources—on maintaining that traditional […]
Design For Good
Photo courtesy of Fisk Foto Who doesn’t relish a well-designed home tour? There’s nothing quite like stepping inside a thoughtfully curated space—experiencing its energy firsthand and the transportive effect of a carefully considered interior. If you’re craving just that, you can experience it five times over on June 5, all while supporting a meaningful cause. […]
Go Bold With Pattern
Outside your window, gardens are coming to life—a seasonal display of color, curated blooms and unique patterns that evolve throughout the warmer months. It’s dynamic, layered and full of energy, bringing a sense of vitality to the landscape. Have you ever wished for that same feeling indoors? You need not install a garden wall to […]