DESIGN by SOUTH MAIN DESIGNPHOTOGRAPHY by MEGHAN BALCOMTEXT by NAYDA RONDON The 1987 colonial in Bealle Mead had pleasing architecture and generous square footage. Yet after nearly a decade, its main floor still read “waiting room,” recalls Jenna Reading. When she and Amanda Downs, co-founders of Allentown-based South Main Design (SMD), arrived in early 2024 […]
New In Surf City
DESIGN by JAMES YAROSHPHOTOGRAPHY by PATRICIA BURKETEXT by NAYDA RONDON A beach house can chase the view, or it can frame a life. A five-level, 5,000-square-foot home in Surf City on Long Beach Island does both. Designed by James Yarosh—founder of Holmdel-based James Yarosh Associates Fine Art & Interior Design Gallery—this multigenerational haven puts family, […]
Promoted To Full Time
DESIGN by MARC GOLDBERG, INTERIORS MATTERPHOTOGRAPHY by VIC WAHBYTEXT by DONNA ROLANDO Anyone can dish out a compliment. But for the owners of a Manasquan weekend retreat, actions say it all: They are moving up the sale of their East Brunswick home to elevate their Shore getaway to year-round status. Explains empty nester Laura: “I […]
New Interior, New Life
DESIGN by SAMANTHA SPURRPHOTOGRAPHY by FRONT DOOR PHOTOGRAPHYTEXT by RICHARD LALIBERTE Starting fresh was more than an aesthetic goal, when Urvi Desai renovated her Flanders home. “In 2023, my husband passed away suddenly,” she says. “He fell on a walk and had a brain trauma that he never recovered from.” Their 21-year-old twin son and […]



